Navigating the green maze: insights for businesses on consumer decision-making and the mediating role of their environmental concerns

JMM Lopes, S Gomes, T Trancoso - … Accounting, Management and …, 2024 - emerald.com
Purpose Green consumption is fundamental to sustainable development, as it involves
adopting practices and technologies that reduce the environmental impact of human …

[HTML][HTML] Understanding the role of awareness and trust in consumer purchase decisions for healthy food and products

A Firoozzare, F Boccia, N Yousefian… - Food Quality and …, 2024 - Elsevier
The production of healthy food is determined by consumer demand, so it's important to
understand the patterns of consumer behavior when purchasing these items. This study …

Advertising and eco-labels as influencers of eco-consumer attitudes and awareness—case study of Ecuador

N Carrión-Bósquez, I Veas-González, F Naranjo-Armijo… - Foods, 2024 - mdpi.com
This study examined the impact of green advertising and eco-labels on the attitudes and
environmental awareness of millennials purchasing eco-friendly products in shop** …

A sequential mediation model for the effect of food safety consciousness on the intention to purchase organic food

JL Pan, KS Wu - Frontiers in Sustainable Food Systems, 2024 - frontiersin.org
This research aims to clarify consumer purchase intentions (PIs) for organic food (OF) in
China by investigating factors, including consumers' food safety consciousness (FSC) …

What drives actual buying behaviour for organic food consumers?: Insights from SOBC framework in emerging economies

A Anand, S Jangra, A Gupta… - FIIB Business …, 2024 - journals.sagepub.com
This research article responds to the question of what influences consumers' continuous
purchase intention, leading to actual buying behaviour (ABB) for organic food. Specifically …

The gamut of technology, social media and avatar in the organic food market

S Kaur, J Paul - British Food Journal, 2024 - emerald.com
Purpose The present study is centric on the organic food sector and explores the role of
social media in pushing local farmers onto the market shelves. The study is intended to …

Perceived blockchain-related information transparency and organic food purchase intention: an extension of the theory of planned behaviour with the moderation role …

CD Duong, TH Nguyen, TVN Ngo, TV Bui… - British Food …, 2025 - emerald.com
Purpose The current study aims to investigate the impact of perceived blockchain-related
information transparency on consumers' intention to purchase organic food. This study …

Indian Millennials' continued usage intentions toward online dating apps: the interplay between trust and perceived autonomy

W John, AH Charag, I Bashir - Young Consumers, 2025 - emerald.com
Purpose This study aims to empirically examine the role of privacy, security, trust and
autonomy in Millennials' continued use of online dating applications. Emerging markets …

Modelling the role of perceived marketplace influence and moral norms in organic food consumption: a moderated mediation approach

R Kumar, V Tripathi, V Yadav, G Ashesh… - … Quality: An International …, 2024 - emerald.com
Purpose The study seeks to explore why despite growing concern for the environment,
consumers' intention to purchase organic foods remains relatively low. In addition, the study …

Consumers' heterogeneous preference for organic ginger: a choice experiment

W Liu, X Han, X Cao, Z Gao - Asia Pacific Journal of Marketing and …, 2025 - emerald.com
Purpose Due to ginger holds a special and indispensable place in Chinese cuisine,
understanding consumers' preferences for organic ginger is of significance, especially given …