This systematic review research has two objectives:(a) to identify Green Marketing (GM)
practices related to the key variables of consumer purchasing behavior, and (b) to present a …

Corporate Social Responsibility (CSR) has been an articulated practice for over 7 decades.
Still, most corporations lack an integrated framework to develop a strategic, balanced, and …

The study of Ethics and Marketing Responsibility focuses on ethics' role in sha**
marketing practices within organizations. It examines the impact of ethical considerations on …

Purpose This study aims to provide the theoretical roots, research trajectories and promising
research directions of green marketing in marketing and related fields. Design/methodology …

As a direct response to the ever-increasing demand for environmentally friendly products,"
green marketing" has emerged as one of the most effective business techniques of the …

Purpose Consumers are becoming increasingly concerned about ecological degradation
and are getting conscious of the potential advantages that environmental sustainability can …

This study aims to examine and explain the role of brand love in mediating the effect of
intensive distribution and promotion of social media on brand loyalty and e-WOM. The …

Purpose In the light of the UN's Sustainable Development Goals, it is imperative for firms to
adopt green practices. Green marketing is currently attracting the attention of people all over …

This study aimed to investigate the influence of having a green certification logo (versus no
logo) supplementing with text (versus no text) on hotel guests using water behaviours. Focus …

We investigated a complex model that dissects the connections between green innovation
and customer health and loyalty. The findings provide light on the intricate processes that …