Rapid proliferation in the business potential of mobile marketing attracts researchers from
various fields to contribute to the growing body of knowledge on the phenomena. Although …

Research on mobile commerce has attracted the interest of e-commerce scholars ever since
mobile and portable devices became a widespread and effective means of commercial …

Seeking to fill a gap in current research on the conditions that would facilitate user
acceptance of m-commerce, the present study investigated m-commerce users' perceptions …

Today, since a single product is no longer sufficient to cope with the dynamic market
environment, firms are trying to provide the integrated offering of products and services …

Purpose The purpose of this study is to draw concepts from marketing and information
systems research and integrate them in the context of M-commerce. The authors develop a …

Purpose–The purpose of this paper is to provide a concrete integrated roadmap structure
and a supporting tool for efficient roadmap**, to enhance interdisciplinary research on …

Mobile commerce (m-commerce) in the smartphone age is revolutionizing established value
networks and transforming the wider economy. In this introduction we strive to build a bridge …

Product-service integration is becoming a dominant contemporary trend, motivated by how
technology can shape areas of potential product/service interactivity and triggers …

Purpose The purpose of this paper is to examine customers' behavioural outcomes based
on the actual attitudinal responses of mobile marketing initiatives. Design/methodology …

The predominant mode of electronic learning today is' online'(web-based). This type of
learning relies on student access to personal computers–both on and off campus. Mobile …