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'All you need is brand love': a critical review and comprehensive conceptual framework for brand love
Brand love has received increasing attention given its potential to enhance customer
engagement, brand advocacy, commitment and loyalty. Despite its relevance, few studies …
engagement, brand advocacy, commitment and loyalty. Despite its relevance, few studies …
Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations
Social media influencer marketing has recently received significant attention. Many studies
have explored the parasocial relationship (PSR) formation between influencers and …
have explored the parasocial relationship (PSR) formation between influencers and …
Creating immersive and parasocial live shop** experience for viewers: the role of streamers' interactional communication style
J Liao, K Chen, J Qi, J Li, IY Yu - Journal of research in interactive …, 2023 - emerald.com
Purpose Live streaming commerce has grown rapidly in recent years. Although the way
streamers communicate with viewers is the key to influencing users' purchase behaviors …
streamers communicate with viewers is the key to influencing users' purchase behaviors …
How social media influencers foster relationships with followers: The roles of source credibility and fairness in parasocial relationship and product interest
Via the unprecedented interactivity of social media, social media personae can build strong
relationships with followers. Such relationships, which carry great marketing potential …
relationships with followers. Such relationships, which carry great marketing potential …
[PDF][PDF] Parasocial interactions and relationships with media characters–an inventory of 60 years of research
When the anthropologist Donald Horton and the sociologist R. Richard Wohl published their
essay on parasocial interactions (PSI) and parasocial relation ships (PSR), titled “Mass …
essay on parasocial interactions (PSI) and parasocial relation ships (PSR), titled “Mass …
Parasocial interaction in the digital age: An examination of relationship building and the effectiveness of YouTube celebrities
L Rasmussen - The Journal of social media in society, 2018 - thejsms.org
Since its inception in 2005, YouTube has allowed users to publish video content. Many have
capitalized on the platform by amassing large followings and becoming bonafide YouTube …
capitalized on the platform by amassing large followings and becoming bonafide YouTube …
[HTML][HTML] Not so different after all? A netnographic exploration of user engagement with non-human influencers on social media
This study examines the phenomenon of non-human influencers on social media, including
living entities such as animals and plants, as well as non-living entities such as objects, toys …
living entities such as animals and plants, as well as non-living entities such as objects, toys …
Examining four processes of audience involvement with media personae: Transportation, parasocial interaction, identification, and worship
WJ Brown - Communication Theory, 2015 - academic.oup.com
The proliferation of visual media worldwide during the past 50 years has made mediated
personalities, both real people and fictional characters, powerful agents of social change …
personalities, both real people and fictional characters, powerful agents of social change …
Research trends on parasocial interactions and relationships with media characters. A review of 281 English and German-language studies from 2016 to 2020
Parasocial phenomena are among the most popular and best-researched topics in media
reception and effects research. The research can now look back on a history of over 65 …
reception and effects research. The research can now look back on a history of over 65 …
How to engage and attract virtual influencers' followers: a new non-human approach in the age of influencer marketing
Purpose The purpose of this study is to identify the process of virtual influencer stickiness in
the age of influencer marketing, which has received little attention in the literature. This is …
the age of influencer marketing, which has received little attention in the literature. This is …