Food retailers struggle to attract new consumers and retain current ones by implementing
innovative strategies to achieve competitive advantage. In this context, this presents study …

Purpose The purpose of this paper is to study how repeat customers utilize their established
overall restaurant brand image (ORBI), overall restaurant loyalty, satisfaction and behavioral …

Purpose The purpose of this study is to examine the role of scent congruence with the brand
image in the formation of consumers' reactions to the atmosphere of a place …

This study proposes a research model in which food healthiness is considered in addition to
the five strategic experiential modules (sense, feel, think, act, and relate) to test the …

The purpose of this study was to examine and analyze the effect of brand perceived quality
on unique value prepositions, to test and analyze the effect of product brand image on …

Purpose This study aims to identify how restaurants can effectively initiate communication
via social media to promote ethical dining behaviors. This research investigates the …

This paper examines the effects of the moderating variables age and gender on the
acceptance and use of tablet menus in casual dining restaurants. Following an extended …

Purpose This study aims to identify effective ways to promote plant-based foods in quick-
service restaurants by considering customers' food-related health involvement …

An increasing awareness of the importance of healthy eating prompted consumers to gather
nutritional cues from various sources, often resulting in conflicting nutrition information for …

Purpose This study aims to develop a performance evaluation model for Facebook (FB)
marketing campaigns (FBMCs) for a franchised hotel, distinguish four quadrants based on …