Analysis of The Factors of Competitive Advantage of Women SME Actor: Empirical Study From Limo Sub-District, Depok City, Indonesia

N Nobelson, Y Yuliniar - Golden Ratio of Marketing and Applied …, 2025 - goldenratio.id
The development of the SME sector plays a vital role in the Indonesian economy,
contributing significantly to gross domestic product, employment, and exports. Despite the …

Empowering Single Mothers Group of Jasmine Strand Entrepreneurs Through Marketing and Financial Reporting Training

A Nurrahmawati, KB Sangka… - Jurnal Pengabdian …, 2024 - e-journal.undikma.ac.id
This community service aims to increase the knowledge and skills of the single mothers in
entrepreneurial activity on the Jasmine strand regarding marketing, financial, and …

Factors Influencing the Adoption of Digital Marketing in the Family Business MSME's Owned by Women Entrepreneurs During Covid-19

N Azman, A Albattat - Family Businesses in Tourism and Hospitality …, 2023 - Springer
This chapter explores the factors that influence the adoption of digital marketing among
Malaysian family businesses Micro, Small, and Medium Enterprise (MSME) owned by …

The Effect of Service Marketing Mix on Sales Performance: the case of an insurance company in Perak, Malaysia

MFB Ahmad, MHB Harun, HSB Chasmen… - European Journal of …, 2023 - oapub.org
This study aimed to examine the effects of the 7Ps of marketing mix on the sales
performance of an insurance company in Perak, Malaysia. The name of the insurance …

The Role of SMEs' Dynamic Capabilities on their Entrepreneurial Capabilities and Competitiveness

MT Tesfa, HS Gebremichael, KT Beyene… - … Ethiopian Journal of …, 2025 - ajol.info
The empirical evidence regarding the mediating role of dynamic capabilities in the
relationship between entrepreneurial capabilities and SMEs' competitiveness from an …