AI-based human resource management tools and techniques; A systematic literature review

M Madanchian, H Taherdoost, N Mohamed - Procedia Computer Science, 2023‏ - Elsevier
In the context of rapid advancements in artificial intelligence (AI), its pervasive impact across
industries extends to Human Resource Management (HRM), redefining workforce …

Privacy matters: Espousing blockchain and artificial intelligence (AI) for consumer data protection on e-commerce platforms in ethical marketing

B Singh, V Jain, C Kaunert, PK Dutta… - … Marketing Through Data …, 2024‏ - igi-global.com
The proliferation of e-commerce platforms has provided customers with a level of
convenience never seen before, but it also raises serious questions about how sensitive …

MANAGEMENT ACCOUNTING: THE LATEST TECHNOLOGIES, CHATGPT CAPABILITIES.

I Shchyrba, M Savitskaya, T Fursa… - Financial & Credit …, 2024‏ - search.ebscohost.com
This study aims to examine the impact and potential of the latest technologies, particularly
ChatGPT, in the dynamic field of management accounting. The focus is on understanding …

Digital Transformation of Marketing Processes, Customer Privacy, Data Security, and Emerging Challenges in Fostering Sustainable Digital Marketing

H Gull, S Saeed, HAK Alaied, ANA Alajmi… - Ethical AI and Data …, 2024‏ - igi-global.com
Marketing is a core business function to communicate the value of a product to its customers.
Digital technologies have transformed this business function into digital marketing, which is …

Navigating Data Secrecy Challenges: A Study on Cyberespionage Intentions in the WFH Era

IH Abu Samah, A Sarip, MK Ishak, R Shaari… - Journal of The Institution …, 2024‏ - Springer
In the contemporary landscape of remote work, the surge in cyberespionage poses
unprecedented challenges to data secrecy. As organizations transition toward a work-from …

УПРАВЛІНСЬКИЙ ОБЛІК: НОВІТНІ ТЕХНОЛОГІЇ, МОЖЛИВОСТІ CHATGPT

І Щирба, М Савицька, Т Фурса, О Єремян… - Financial and credit …, 2024‏ - fkd.net.ua
Анотація Це дослідження спрямоване на вивчення впливу та потенціалу новітніх
технологій, зокрема ChatGPT, у динамічній сфері управлінського обліку. Основна увага …

Artificial Intelligence-Driven Advertising and Customer Targeting: Precision Marketing Strategies in Zimbabwe

CO Takunda, AK Iyioluwa - AI-Driven Marketing Research and Data …, 2024‏ - igi-global.com
This chapter investigates the relationship between artificial intelligence algorithms and
advertising performance and customer engagement in Zimbabwe. Four AI algorithm types …

Promoting Fairness and Ethical Practices in AI-Based Performance Management Systems: A Comprehensive Literature Review of Bias Mitigation and Transparency

M Monica, S Patel, G Ramanaiah… - … in Intelligent Process …, 2025‏ - igi-global.com
AI-based performance management in HR offers significant benefits by providing
continuous, data-driven evaluations and reducing human bias. However, this shift raises …

IMPROVING FASHION INDUSTRY USING ARTIFICIAL INTELLIGENCE-ENABLED IN-VIDEO ADVERTISEMENTS

A Shah, S Nasnodkar - EPH-International Journal of Business & …, 2023‏ - eijbms.com
It is crucial for advertisers to comprehend the video context when directing video adverts at
consumers, given the growing audience for online video content. Important elements like ad …

Identifying Effective Factors of Anonymity on the Credibility and Trustworthiness of Electronic Word of Mouth in the Metaverse

A Darvish - International Journal of Metaverse & Virtual …, 2024‏ - mvt.artahub.ir
The Metaverse, an immersive digital realm, has revolutionized the dynamics of
communication and information exchange. In this context, electronic word-of-mouth (eWOM) …