In the context of rapid advancements in artificial intelligence (AI), its pervasive impact across
industries extends to Human Resource Management (HRM), redefining workforce …

Marketing is a core business function to communicate the value of a product to its customers.
Digital technologies have transformed this business function into digital marketing, which is …

This study aims to examine the impact and potential of the latest technologies, particularly
ChatGPT, in the dynamic field of management accounting. The focus is on understanding …

In the contemporary landscape of remote work, the surge in cyberespionage poses
unprecedented challenges to data secrecy. As organizations transition toward a work-from …

The proliferation of e-commerce platforms has provided customers with a level of
convenience never seen before, but it also raises serious questions about how sensitive …

AI-based performance management in HR offers significant benefits by providing
continuous, data-driven evaluations and reducing human bias. However, this shift raises …

This chapter investigates the relationship between artificial intelligence algorithms and
advertising performance and customer engagement in Zimbabwe. Four AI algorithm types …

The Metaverse, an immersive digital realm, has revolutionized the dynamics of
communication and information exchange. In this context, electronic word-of-mouth (eWOM) …

It is crucial for advertisers to comprehend the video context when directing video adverts at
consumers, given the growing audience for online video content. Important elements like ad …

This Bachelor's thesis investigates the impact of sales and marketing digitalization as a
driver for growth and profitability. The study seeks to determine whether digitalization …