In this article, using data from a survey of 218 consumers across two samples, we propose a
measurement scale for word of mouth (e‐WOM scale) in the context of electronic service. A …

Social media is forming an increasingly central part of how companies communicate their
marketing strategies to their customers. This study aims to provide an empirical analysis of …

Özet This study contains a repetition of the data analysis part of a research conducted on
building the trust of generation Y customers in B2C websites. In this base study, since the …

This paper investigates a new context which has not been studied by previous research, the
product total stockout. This research can interest the distributor (or the seller) as well as the …

This is a cross sectional field study in which we examined the relationship between
perceived service quality and customer satisfaction with the moderating role of word-of …

Özet New generation consumers have a tendency to rely more on digital media in their
consumption process. This research aims to explain the purchasing behavior of Generation …

Les techniques numériques de communication comme Internet amplifient et accélèrent les
phénomènes de diffusion d'informations par échanges sociaux. L'objectif de cette recherche …

Digital communication technologies such as the Internet intensify and accelerate the
phenomenon of information diffusion by social exchange. The aim of this paper is to assess …

The goal of this study is to investigate the determinants of the influence of electronic word-of-
mouth by analyzing the consumer decision-making process using theories of membership in …

Nous analysons la structure des interactions informationnelles dans les groupes de
discussion sur Internet. L'observation de réseaux sans échelle de variance infinie, validée …