Published research on corporate reputation has increased in the last 10 years in various
sectors. The higher education sector is no stranger to this growth; however, theoretical …

Recent economic pressures have demanded higher education institutions respond with
strong, authentic brand promises. This mixed method multi-case study explored the …

Abstract Background The Covid‐19 pandemic disrupted higher education in many ways,
such as the move to Emergency Remote Online Teaching and Learning (EROTL), often …

This article presents a collaboration among critical scholars of color grappling with the
challenges of reimagining global university rankings (GURs) in an effort to rethink the field of …

By drawing on social identity and stakeholders' theories, this paper seeks to examine how
universities co-create and manage their brand image and brand reputation through tap** …

Universities are increasingly engaging with non-academic professionals in facilitating
performance outcomes, reaffirming themselves as purposive organisations, ie institutions …

Van Airbnb tot Uber, en van Nextdoor tot Facebook, een steeds groter deel van het
maatschappelijk en economisch verkeer verloopt via online platformen. De opkomst van …

Universities seeking to establish or expand their research missions in developed countries
have at their disposal well-established literature on strategies to foster research capacity in …

Research and the dissemination of scholarship are increasingly global enterprises,
engaging scholars throughout the world. In what will be a story familiar to many academics …

The purpose of this study is to examine the impact of perceived brand orientation,
intercultural friendship, and university reputation on international students' course …