Abstract In this study, we (1) investigated the role of social media marketing (SMM) activities
in predicting customer engagement in online food delivery applications (OFDAs);(2) …

Purpose This study examines the role of the emotional experience of mobile food shop**
in stimulating perceived values and continued intentions under the moderating role of …

Purpose This paper aims to utilize an extended involvement-commitment and trust
commitment model to examine post-consumption decisions related to food delivery app use …

Purpose This study addresses the impact of aesthetics and formality in Food Delivery
Applications (FDAs) in evoking emotions, and how these influence the intention to reuse and …

The food service sector is always coming up with new ideas to keep up with these demands
and remain competitive. The emergence of third-party delivery services in the restaurant …

This study aims to explore the mediating impact of health awareness of Saudi consumers on
the relationship between the marketing strategy of online food retailers and food purchasing …

Purpose: The purpose of this study is to analyze the significant influence of performance
expectancy, effort expectancy, social influence, and behavioral intention toward online food …

مع تطور التكنولوجيا، أصبح الافراد الآن يريدون الاستمتاع بتجارب تناول الوجبات سهلة وسريعة
ومريحة. ويأتي قطاع الخدمات الغذائية دائمًا بأفكار جديدة لمواكبة هذه المتطلبات والحفاظ على قدرته …‎

Background: The advent of online fast-food delivery applications has transformed the food
industry, providing consumers with unprecedented convenience and choice in ordering their …