Although neuromarketing research has developed, the current studies lack to provide
comprehensive insights into neuromarketing and marketing mix. Therefore, this study has …

Technological developments in recent decades have increased young people's
engagement with screen-based technologies (screen time), and a reduction in young …

Preprocessing of functional magnetic resonance imaging (fMRI) involves numerous steps to
clean and standardize the data before statistical analysis. Generally, researchers create ad …

Many processes in the human body—including brain function—are regulated over the 24-
hour cycle, and there are strong associations between disrupted circadian rhythms (for …

In the past decade, neurophysiological and physiological tools have been used to explore
consumer behaviour toward advertising. The studies into brain processes (eg, emotions …

This study aims to select the physiological and neurophysiological studies utilized in
advertising and to address the fragmented comprehension of consumers' mental responses …

According to the dual systems perspective, risk taking peaks during adolescence because
activation of an early-maturing socioemotional-incentive processing system amplifies …

Social cognitive processes are critical in navigating complex social interactions and are
associated with a network of brain areas termed the 'social brain'. Here, we describe the …

Adolescence encompasses a sensitive developmental period of enhanced clinical
vulnerability to nicotine, tobacco, and e‐cigarettes. While there are sociocultural influences …

Research on cognitive control and executive function has long recognized the relevance of
motivational factors. Recently, however, the topic has come increasingly to center stage, with …