This study discusses a robust narrative of the relationship between higher education and the
stakeholders in the digital era. It proposes an integrated higher education marketing …

The impact of COVID-19 on higher education cannot be overemphasised. With social
distancing being in place and the increased use of technology, this paper presents …

An understanding of postgraduate students' choice criteria for universities selection is
essential for marketing higher education, securing the long-term success of the universities …

Recent socio-economic trends have made Artificial intelligence (AI) a vital institutional force
driving development among countries with optimal opportunities and costs. Among …

Abstract Following WTO (World Trade Organisation) advice, a privatised university sector in
the develo** world began in the early 1990s and it grew rapidly. The purpose of …

Self-funded international PhD students bring substantial financial returns to universities, but
they are often placed in a precarious position, caught between different identities and …

The cultural fabric of the institutions plays a significant role in interweaving different ideas
and breakthroughs. Navigating cultural fabric in the present pandemic scenario can be …

This study aims to extend the boundary of knowledge about internal branding, which
touches on two disciplines: marketing and human resources management in an attempt to …

This chapter critically examines the impacts of the coronavirus pandemic on tertiary
education in Nigeria and highlights outstanding indigenous innovations within tertiary …

Various research across the world has been carried out to understand how students select
their preferred universities for tertiary study; however, there is a shortage of insight from an …