YouTube has evolved to a global platform for formal and informal education. In contrast to
traditional sources of learning multimedia, YouTube is a social platform with numerous …

Academic research in tourism and hospitality sector adds value directly to the way the
industry grows and develops. Scholars in this area struggle with the pressures to publish in …

In approaching museum digitalisation, museum professionals are under-represented in
tourism research. Yet they are key stakeholders whose opinions can help refine tourism …

This study aimed to investigate the efficacy of TikTok as a video aid on MICE (Meetings,
Incentive Travel, Conferences and Exhibitions) learners' learning motivation and oral …

The transition to a Circular Economy (CE) is rapidly gaining ground across countries and
industries. It is the means of achieving more sustainable development by adopting …

Digital learning has been amplified by the COVID-19 pandemic in the case of university
students in Taiwan. This study utilized two separate cases to investigate the impact of digital …

Purpose This study aimed at exploring to what extent social media has educated and
shaped public opinion regarding cash waqf. This research comprehensively analyzed the …

The purpose of this study was to examine the impact of utilizing trade show related videos
on Netflix on the learning motivation and multilingual listening ability of MICE learners …

Social media has emerged as one of the most transformative digital phenomena that has
reshaped education over the past two decades. New generations of students, often referred …

This study reviews the literature to gain an in-depth understanding of the pedagogical role of
social media in higher education institutions (HEI's) during the COVID-19 pandemic. A …