Italian state museums during the COVID-19 crisis: from onsite closure to online openness
This study investigates the reaction of Italian state museums to the closure of their physical
sites caused by the COVID-19 pandemic, taking the perspective of their online activity on …
sites caused by the COVID-19 pandemic, taking the perspective of their online activity on …
Museum communication management in digital ecosystems. Impact of COVID-19 on digital strategy
C de las Heras-Pedrosa… - Museum …, 2023 - Taylor & Francis
The COVID-19 pandemic has seriously affected the world's cultural institutions, as well as
driving digitization and a change in the relationships with their audiences. This study …
driving digitization and a change in the relationships with their audiences. This study …
Technology and museum visitor experiences: a four stage model of evolution
Research on technology and museum visitor experiences has experienced exponential
growth. Despite this, limited studies explicitly examine existing progress in research on the …
growth. Despite this, limited studies explicitly examine existing progress in research on the …
Value creation agility on business performance: an empirical study in retail fashion SMEs
This study examines the effect of digital marketing capability, relational capability, market
knowledge capability and value creation agility on business performance. This study …
knowledge capability and value creation agility on business performance. This study …
Digital marketing in cultural heritage: an approach to metaverse
The contemporary cultural scenario is called upon to face challenges deriving from the
intersection between social and technological variables, and to develop new strategic …
intersection between social and technological variables, and to develop new strategic …
Before you visit-: New opportunities for the digital transformation of museums
H Park, J Heo, J Kim - International Conference on Human-Computer …, 2021 - Springer
This study aims to develop a service model for an effective museum viewing experience. It
conducted a literature review and benchmarking to analyze the ongoing digital …
conducted a literature review and benchmarking to analyze the ongoing digital …
Digital communication and museum experience. A multichannel approach
E Del Vacchio, R Gargiulo, F Bifulco - Micro & Macro Marketing, 2020 - rivisteweb.it
Today, tourists can no longer be considered passive recipients of proposals, but co-creators
of travel experience (Campos et al., 2018; Prebensen et al., 2018). For this reason …
of travel experience (Campos et al., 2018; Prebensen et al., 2018). For this reason …
Instagram communication strategies of European museums
AP Rodríguez-Vera… - Cogent Arts & …, 2024 - Taylor & Francis
In recent years, new technologies have made it possible to reproduce cultural content
through new social media tools, thus ensuring the development of cultural heritage on a …
through new social media tools, thus ensuring the development of cultural heritage on a …
Visitor orientation as a game changer for the digital transformation of museums
The pandemic crisis has accelerated the process of digital transformation in museums. The
introduction of innovations in the area of communication and processes of providing …
introduction of innovations in the area of communication and processes of providing …
The digitalized 'innovation lab': valorizing the museum outside the museum
FS Massari, G Netti - Museum Management and Curatorship, 2024 - Taylor & Francis
Today museums are called to be innovation laboratories. Although value co-creation within
museums is framed in the broader tangle of interactions concerning the destination …
museums is framed in the broader tangle of interactions concerning the destination …