The social behavioral perspective is under-researched in the extant literature. This hinders
the holistic understanding of social media brand engagement. This study examines the …

Purpose The purpose of this study is to learn how the incorporation and use of leanness,
agility and innovation in Indian manufacturing micro, small and medium enterprises …

Employability is a primary priority for vocational students in the competitive labor market, as
it is essential to meet the demands of globalization and the Fourth Industrial Revolution …

Purpose The aim of the paper is to measure the service quality, satisfaction, service value
and behavioral intentions of Gen Z in leading global Quick Service Restaurants (QSRs) in …

The circular economy (CE) concept has attracted significant research and practical
momentum. Nevertheless, knowledge about its relationships to consumption and disposal …

Purpose In this study, the authors assess the current state of lean product development and
the lean production shop floor, along with the impact of the former on process quality and the …

This study aims to determine consumer-brand relationships in the hospitality industry. The
data gathered for the purpose of this research adds to our understanding of consumer-brand …

There is a decline in revenue and occupancy rates in the hotels during the pandemic. For
the sustainable and long-term recovery of the hotel industry, the guests need to be analyzed …

Abstract Merdeka Belajar Kampus Merdeka (MBKM) aims to prepare Indonesia's future
generation of students by encouraging a learning process that facilitates the acquisition of …

Purpose–This study aimed to investigate the effect of brand-consumer relationships on
brand loyalty mediated by brand value creation and moderated by brand community …