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Grocery loyalty cards: Do they work? A customer-centred investigation
ABSTRACT ORIENTATION: Research into the effectiveness of loyalty programmes is
fragmented and paradoxical. Some authors showed that loyalty programmes are effective …
fragmented and paradoxical. Some authors showed that loyalty programmes are effective …
[PDF][PDF] The effect of loyalty programmes on customer loyalty in the retail banking sector in South Africa
D Olifant - 2021 - wiredspace.wits.ac.za
It is estimated that there are more than 100 loyalty programmes in operation in South Africa,
with retail programmes dominating the loyalty landscape. However the banking sector has …
with retail programmes dominating the loyalty landscape. However the banking sector has …
[PDF][PDF] Factors influencing brand loyalty in the retail sphere
N Exner - 2021 - wiredspace.wits.ac.za
ABSTRACT A key success factor in gaining market share in today's rapid ever-changing
environment, relies on sustaining long-term relationships with all stakeholders. Changing …
environment, relies on sustaining long-term relationships with all stakeholders. Changing …
[PDF][PDF] The role of loyalty programmes on retail fuel site profitability in Gauteng
M Mtungwa - 2021 - wiredspace.wits.ac.za
ABSTRACT Author: Muzi Mtungwa Supervisor Medupi Lamola Thesis title: The role of
loyalty programmes on retail fuel sites profitability in Gauteng Loyalty programmes are one …
loyalty programmes on retail fuel sites profitability in Gauteng Loyalty programmes are one …