Grocery loyalty cards: Do they work? A customer-centred investigation

M Wait - Acta Commercii, 2022‏ - scielo.org.za
ABSTRACT ORIENTATION: Research into the effectiveness of loyalty programmes is
fragmented and paradoxical. Some authors showed that loyalty programmes are effective …

[PDF][PDF] The effect of loyalty programmes on customer loyalty in the retail banking sector in South Africa

D Olifant - 2021‏ - wiredspace.wits.ac.za
It is estimated that there are more than 100 loyalty programmes in operation in South Africa,
with retail programmes dominating the loyalty landscape. However the banking sector has …

[PDF][PDF] Factors influencing brand loyalty in the retail sphere

N Exner - 2021‏ - wiredspace.wits.ac.za
ABSTRACT A key success factor in gaining market share in today's rapid ever-changing
environment, relies on sustaining long-term relationships with all stakeholders. Changing …

[PDF][PDF] The role of loyalty programmes on retail fuel site profitability in Gauteng

M Mtungwa - 2021‏ - wiredspace.wits.ac.za
ABSTRACT Author: Muzi Mtungwa Supervisor Medupi Lamola Thesis title: The role of
loyalty programmes on retail fuel sites profitability in Gauteng Loyalty programmes are one …