Motivating students in the 21st century

ML Sedden, KR Clark - Radiologic technology, 2016‏ - radiologictechnology.org
Purpose To examine instructors' and students' perspectives on motivation in the classroom
and clinical environments and to explore instructional strategies educators can use to …

Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives

J An, DKX Do, LV Ngo, THM Quan - Journal of Brand Management, 2019‏ - Springer
Drawing upon signaling theory and social identity theory, we developed a theoretical model
that illuminates the role of brand credibility as an important basis on which customers form …

Academic sell-out: how an obsession with metrics and rankings is damaging academia

T Gruber - Journal of Marketing for Higher Education, 2014‏ - Taylor & Francis
Increasingly, academics have to demonstrate that their research has academic impact.
Universities normally use journal rankings and journal impact factors to assess the research …

Characteristics of an effective university professor from students' perspective: are the qualities changing?

M Nushi, A Momeni, M Roshanbin - Frontiers in Education, 2022‏ - frontiersin.org
This study investigates the characteristics of an effective university professor based on the
evaluations made by students in different majors at a state university in Iran. Two-hundred …

Quality assessment of graduate services: Kano model application to a Peruvian university

R Barrios-Ipenza, A Calvo-Mora… - Quality in Higher …, 2024‏ - Taylor & Francis
Graduate higher education coverage has expanded worldwide due to globalisation, the
demand for more specialised human resources and online education, exacerbated by the …

Using the voice of the student to identify perceptions of teaching effectiveness attributes: a pilot study

EA Cudney, S Anderson, R Beane… - Quality Assurance in …, 2023‏ - emerald.com
Purpose Teaching effectiveness is essential to student learning, engagement and success.
This study aims to identify the perceived teaching effectiveness attributes from the student's …

The determinants of recommendation intention and student satisfaction in private higher institutions: Empirical evidence from Kazakhstan

K Kairat, SJ Lee, JM Jang - Journal of Marketing for Higher …, 2024‏ - Taylor & Francis
Student satisfaction and loyalty are crucial metrics for assessing the quality of education in
universities. Despite their importance, these aspects have received limited attention within …

[HTML][HTML] Assessing teaching effectiveness in blended learning methodologies: Validity and reliability of an instrument with behavioral anchored rating scales

L Matosas-López, E Cuevas-Molano - Behavioral Sciences, 2022‏ - mdpi.com
The evaluation of teaching effectiveness in blended learning methodologies is usually
carried out using Likert-type questionnaires; however, instruments with Behavioral Anchored …

Marketing of higher education institutes through the creation of positive learning experiences–analyzing the role of teachers' caring behaviors

M Khanna, I Jacob, A Chopra - Journal of Marketing for Higher …, 2024‏ - Taylor & Francis
The higher education sector faces challenges in attracting students due to increasing
competition, disruptive forces of online education, social media and employment orientation …

IN THESE UNPRECEDENTED TIMES: A CRITICAL INCIDENTS TECHNIQUE EXAMINATION OF STUDENT PERCEPTIONS'OF SATISFYING AND DISSATISFYING …

SR Swanson, JC Davis… - Marketing Education …, 2021‏ - Taylor & Francis
Higher education has and continues to be sharply disrupted due to the COVID-19 pandemic.
In this paper, our focus is on the pandemic's impact on higher education, specifically on …