Cooperation is in many ways a meaningful behavior and understanding how cooperation
can be fostered among humans is integral to solving the many global challenges we are …

Current marketing philosophy is value‐oriented, whereas marketing theory explaining value
from the consumer perspective is limited. The theory of consumption value (TCV) is a …

Healthcare services/products, such as medicine, consultation with doctors, lab tests, are
growing in popularity, and their benefits are well known. Little is known about the …

This study aims to understand the consumption values that positively influence the adoption
of mobile payment apps (MPAs). The theory of consumption values and two more constructs …

Public sectors are utilizing AI-based self-service technology (SST) at an accelerating rate,
given its potential for improving work efficiency and user experience, reducing service costs …

Consumption can be more than just a necessity; it can become a leisure activity. With the
emergence of e-commerce and social media, products and services are just one click away; …

Purpose This study's aim was to investigate the role of the perceived values of gaming on
consumers' perceptions of brands as cool as well as the impacts on the consumer–brand …

Introduction In order to address the psychological problems during the COVID-19 pandemic,
mental health chatbots have been extensively used by public sectors. According to Theory of …

In recent years, the number of players of otome games, which target the niche market of
young females, has been rapidly increasing in Asia. Although previous studies have …

Contemporary digital technologies have facilitated practices related to games whereby
users often produce and consume content for free. To date, research into consumer …