Self-funded international PhD students bring substantial financial returns to universities, but
they are often placed in a precarious position, caught between different identities and …

This study examines the effect of the perceived influence of digital influencers on the
purchase intention of brand recommendations by influencers who influence their followers …

Purpose Students' experiences with instructors and courses determine an institute's identity.
With the instructor analogous to a brand spokesperson and the course to a brand, this study …

The purpose of this paper is to offer multi-dimensional insight into notions of value sought by
Chinese international students (CIS), the UK higher education sectors largest overseas …

Abstract English is increasingly being considered the world's lingua franca for education and
international business due to globalization. Therefore, enhancing the language ability of non …

The use of case studies in teaching is a common pedagogical approach in business and
management education. Despite its prominent role in business schools, there is a …

This work aims to a) analyze the tourist experience of Erasmus students in terms of place
attachment and b) explore their potential to act as destination brand ambassadors of a …

ABSTRACT Despite the European Union's current interest in promoting global skill
development for hospitality and tourism professionals, international internships for European …

The main aim of this research is to study the influence of traditional, online, and hybrid
teaching modes on student academic performance. For this purpose, three determinants of …

The opportunity for exchange experiences, skills acquisition, and international network has
stood out among the MBA students' priorities. This paper seeks to build and test a research …