Purpose This study aims to develop a systematic literature review of customer value co-
creation in the hospitality and tourism industry and present the different views of the scientific …

The rapid growth of online purchasing in recent years has emphasized the accompanying
role of home delivery service provided by delivery personnel in ensuring customer …

The COVID-19 pandemic developed new challenges for global consumers. In response to
this disaster, digital technology users have faced the necessity to adopt and use specific …

Entrepreneurship has gained widespread attention in the 21st century. This study aims to
examine the direct effect of self-perceived creativity on e-entrepreneurship intention and the …

Customer is considered as the king in the world of business. The issue of customer
satisfaction in electronics home appliances has received greater attention from academics …

In the green marketing literature, environmentally sustainable practices (ESPs), green
perceived value (GPV), as well as customer citizenship behavior (CCB) have not received …

Recently, with increasing customer awareness about environmental issues, guests staying
in hotels and potential consumers are more and more concerned about environmentally …

Given the mediating role of value co-creation, this paper tries to demonstrate how social
network marketing (SNM) could influence consumer purchase behavior (CPB). The …

This study intended to examine the relationships between empowerment leadership,
psychological empowerment, and affective commitment on work engagement. Importantly …

Purpose The goal of this study is to examine the factors (eg enjoyment, skills, challenge,
telepresence and flow) that influence players' purchase intention toward Dota 2 virtual in …