Background Pharmaceutical companies spent $57.5 billion on pharmaceutical promotion in
the United States in 2004. The industry claims that promotion provides scientific and …

Although marketing scholars often seek to contribute new knowledge that is applicable
across industries, some industries have unique characteristics that require industry-specific …

This paper clarifies why context-specific studies have scientific merit and provides
recommendations to authors and journal stewards on how to develop them well. A context …

To date, research on the prescribing decisions of physician lacks sound theoretical
foundations. In fact, drug prescribing by doctors is a complex phenomenon influenced by …

We perform a meta-analysis to formulate generalizations on the effectiveness of
pharmaceutical promotional instruments. A literature search on this topic yields 58 usable …

Innovation and marketing in the pharmaceutical industry International Series in Quantitative
Marketing Innovation and Marketing in the Pharmaceutical Industry Min Ding Jehoshua …

Spending on prescription drugs (Rx) represents one of the fastest growing components of
US healthcare spending and has coincided with an expansion of pharmaceutical …

Customers often receive expert advice related to their health, finances, taxes or legal
procedures, to name just a few. A noble stance taken by some is that experts should …

Periodically, no matter the discipline, new fields of research emerge. Marketing is no
different. A marketing journal's calling should be to foster new fields of research, as they may …

Motivated by recent empirical findings on the relationship between new clinical evidence
and the effectiveness of detailing, this paper develops a new structural model of detailing …