A survey on sentiment analysis and its applications
Analyzing and understanding the sentiments of social media documents on Twitter,
Facebook, and Instagram has become a very important task at present. Analyzing the …
Facebook, and Instagram has become a very important task at present. Analyzing the …
Marketing strategies on social media platforms
Business dynamics are also found in the digital economy, forcing the development of new
business models to achieve strategic marketing excellence. It was verified that half of the …
business models to achieve strategic marketing excellence. It was verified that half of the …
Meaning‐oriented consumption: A systematic review and research agenda
S Jain, R Banerjee, RW Sharma - International Journal of …, 2023 - Wiley Online Library
The quest for finding meaning in life is central to human existence. Evidence supporting
consumption as a source of meaning in life is scant and lies in discrete studies across …
consumption as a source of meaning in life is scant and lies in discrete studies across …
[HTML][HTML] Response strategies for community stakeholder engagement on social media: A case study of a large infrastructure project
Social media offer new opportunities for project community stakeholder engagement due to
its spatial and temporal independency. This study reveals implications for project …
its spatial and temporal independency. This study reveals implications for project …
Social media users' crisis response: A lexical exploration of social media content in an international sport crisis
The topic of crisis communication and brand reputation management has attracted
substantial academic attention, however minimal critique has been directed to the online …
substantial academic attention, however minimal critique has been directed to the online …
A trust-based crowdfunding campaign marketing framework: theoretical underpinnings and big-data analytics practice
Crowdfunding research often understates the campaign marketing dynamics that are at play.
In this paper, we develop a trust-based crowdfunding campaign marketing framework …
In this paper, we develop a trust-based crowdfunding campaign marketing framework …
The impact of voluntary recall on the trust of loyal and first-time consumers in a high awareness brand after a functional transgression
VLMA Freundt, LVB Foschiera - Corporate Reputation Review, 2024 - Springer
Brand transgressions might put at risk some of companies' most important achievements: a
high awareness brand and loyal customers' trust. High awareness brands may suffer from …
high awareness brand and loyal customers' trust. High awareness brands may suffer from …
Social media responses and brand personality in product and moral harm crises: why waste a good crisis?
The purpose of this research is to understand the process of attitudinal changes towards a
brand in crisis and the brand's communication around the crisis by utilising balance theory …
brand in crisis and the brand's communication around the crisis by utilising balance theory …
The role of retailers during brand scandals: insights from a case study
Purpose The role of retailers in influencing consumer attitude during a brand scandal is
quite complex, as retailers are in direct contact with both marketers and consumers. The …
quite complex, as retailers are in direct contact with both marketers and consumers. The …
Fashion bloggers' discourse on brands under corporate crisis: a netnographic research in Portugal
B Casais, LR Gomes - … of Fashion Marketing and Management: An …, 2022 - emerald.com
Purpose This paper focuses on the analysis of fashion blog activity regarding brands under
corporate crisis situations and discusses how these opinion leaders may be agents of …
corporate crisis situations and discusses how these opinion leaders may be agents of …