According to prominent models in cognitive psychology, neuroscience, and economics,
effort (be it physical or mental) is costly: when given a choice, humans and non-human …

Whether upheld as heroic or reviled as terrorism, people have been willing to lay down their
lives for the sake of their groups throughout history. Why? Previous theories of extreme self …

A large array of randomized controlled trials and meta-analyses have determined the
efficacy of Acceptance and Commitment Therapy (ACT). However, determining that ACT …

Although the phenomenon of sunk costs is common in tourism situations, tourism research
has largely ignored its effect on tourists. Drawing on prospect theory, cognitive dissonance …

We provide experimental evidence of behavior consistent with the sunk cost effect. Subjects
who earned a lottery via a real-effort task were given an opportunity to switch to a dominant …

This paper examines how personal investment influence the use of multi-factor
authentication (MFA) for securing online accounts. We draw from the Protection Motivation …

The growing reliance on the Internet as an information source for services raises the need
for more research focusing on electronic word of mouth (eWOM). Drawing on construal level …

It is well known that the waiting time a customer experiences in a service system is
determined by the service processing time of preceding customers, among other factors. We …

Escalation of commitment—the tendency to remain committed to a course of action, often
despite negative prospects—is common. Why does it persist? Across three preregistered …

Purpose Showrooming presents a complex and evolving challenge to retail managers, as it
signifies the emergence of new forms of exchange rules. The purpose of this research is to …