Self-continuity is the subjective sense of connection between one's past and present selves
(past–present self-continuity), between one's present and future selves (present–future self …

Augmented reality (AR) filters are a popular social media feature affording users a variety of
visual effects. Despite their widespread use, no research to date has examined either …

In this article, we examine the different ways in which consumers balance their consumption
behavior in order to maximize utility. In particular, we focus on how people balance …

This article investigates how the perceived threats caused by COVID-19 affect consumers'
travel choices and actions by influencing their intentions to seek variety. Four studies show …

Variety‐seeking research has examined antecedents in terms of contextual factors and
individual differences. However, it does not consider the interaction of individual difference …

Although consumers put substantial effort toward their appearance, engaging in beauty work
is often seen as inauthentic, posing challenges for beauty companies that increasingly rely …

Drawing from AI classification experience and identity-based motivation frameworks, this
research explores the impact of AI classification failures on consumers' self-identification …

Although it is well accepted that the self‐concept includes numerous identities, the
preponderance of past consumer identity research has explored one identity at a time and …

Underpinned by art infusion theory and functional theories of attitudes, this present research
examines the art infusion effect on brand evaluation among consumers whose attitudes …

To explain trade-offs in choice, researchers have proposed myriad phenomena and
decision rules, each paired with separate theories and idiosyncratic vocabularies. Yet most …