The onus on the average person is greater than ever before to make sense of large amounts
of readily accessible quantitative information, but the ability and confidence to do so are …

Many firms employ marketing tactics, such as surprise boxes, buy-and-reveal deals, random
price promotions, and teaser advertisements, in which some information is intentionally …

This special issue brings together research examining the impact of scarcity on consumer
decision making. A consumer's ability to meet consumption goals may be challenged by …

This research studies repetition decisions—namely, whether to repeat a behavior (eg, a
purchase) after receiving an incentive (eg, a discount). Can uncertainty drive repetition …

Four decades of research into the influences of time pressure on risky decisions have
produced widely contrasting findings: 38.5% of the effects indicate that time pressure …

Mysterious consumption items represent products that are chosen or purchased without
knowing the exact nature of the product (s). In contrast to the widely accepted notion of …

A blindbox is a product design that incorporates uncertainty; a customer who purchases a
blindbox receives a random product from a product series. The recent popularity of blindbox …

Higher numeracy has been associated with decision biases in some numerical judgment‐
and‐decision problems. According to fuzzy‐trace theory, understanding such paradoxes …

Fuzzy trace theory (FTT) explains how cognitive representations of moral and monetary
decisions, along with reward motivation and social values, are essential for understanding …

It is common in the marketplace for merchants to reward consumers whose spending
reaches a certain level. This study investigates how reward uncertainty affects consumers' …