Purpose Despite the growing interest by scholars, practitioners and public policymakers,
there are still divergent and fragmented conceptualizations of nation branding as the field is …

The presence or absence of differences in the perceptions of previous visitors and non-
visitors toward a destination is important to tourist theorists and practitioners. Destination …

Purpose The primary purpose of this study is to examine the effects of destination familiarity
on consumers' evaluations (cognitive image) and feelings (affective image) about the …

Contingency plans and crisis management strategies have been implemented by the short-
term rental industry to deal with the COVID-19 pandemic. This paper examines the …

Social media sites are an increasingly popular forum for loyal and engaged destination
advocates to promote a place and encourage visitation. Motivation to advocate is related to …

As an outcome of the phenomenal development of place branding in the travel industry,
scrutinizing its potential influences on tourism and travelers' destinations is of supreme …

The aim of this study was to investigate country image and attitudes on Tanzanian tourists'
intention to visit Korea. It also aimed to examine the moderating effects of destination and …

Purpose A new conceptualization of the process of country of origin (COO) branding based
on fresh theoretical foundations is developed. This paper aims to provide a strategic …

A destination's image is a critical factor in tourists' perceptions and evaluations of said
destination. This paper analyzes the formation of the tourist destination image of Segóbriga …

This study proposes a new approach to the Country-of-Origin Image (COI) literature. Unlike
previous research which gathers COI from an outsider (external) perspective, it argues that …