In recent years, the metaverse has garnered significant attention as a term referring to a
network of 3D virtual worlds that integrate elements of both physical and digital worlds …

The metaverse presents increasing potential for fashion companies. However, given its
rapid evolution, a clear understanding of the role and scope of the metaverse and its …

Brands are moving towards the Metaverse (3D immersive virtual spaces), where the growth
of intangible products and nonfungible tokens (NFTs) are evolving into a new type of hybrid …

Augmented reality (AR) has proven to be a potential source of disruption in the marketing
discipline. Abundant research has attested to AR's potential by exploring the impact of AR …

Luxury fashion brands have been pioneers in experimenting with NFTs and the metaverse.
Though, the analysis of the success of these forerunning initiatives to date still pertains to …

Purpose This study aims to map the conceptual structure and evolution of the recent
scientific literature published in marketing journals to identify the areas of interest and …

In the rapidly evolving landscape of technology, the metaverse has emerged as a
groundbreaking platform for redefining fashion presentation, experience, and …

Since the early developments of Web3 and the Metaverse, the fashion industry has been
actively launching initiatives, especially through gamification, Non-Fungible Tokens (NFTs) …

Metaverse has attained global attention since its announcement, and several discussions
and analyses have been actively going on in the current research for the past year. The …

Social media marketing plays a relevant role in the brand promotion of enterprises owing to
its advantages of rapid and diversified communication with consumers. The Chinese Internet …