Over the past decades, environmental sustainability has raised at the top of the international
political agenda and has been recognized as a key driver of innovation. As a result, the …

Purpose This study aims to explore the role of the green market (GM) and green innovation
(GI) towards green entrepreneurship (GE) and sustainable development (SD) …

The purpose of this paper is to examine and compares perceptions, initiatives, and
challenges perceived by manufacturing industries in India in respect of green marketing …

Marketers always try to recognize the new opportunities and threats constantly presented by
the marketing environment and simultaneously they understand the importance of …

Recent advancements in research on green marketing indicate that green marketing
strategies have a notable impact on consumers' attitudes, intentions, and behavior …

This research is referred to analyse the influence of consumer attitude of green product
towards purchase intention. The consumer attitude of green product is a psychological …

Sustainable business in the hospitality sector should be designed and restructured to offer
services meant to satisfy the customers aware of the ethical behavior toward environment …

This study addresses the calls for research attention on corporate greenwashing and
analyzes an environmental strategy in corporate impression management. We assume that …

Marketing mix is a form of strategy in combining various kinds of marketing activities in order
to create a maximum combination so that the most satisfying results will appear. Green …

Green Marketing as an area has not been a recent activity. If critically examined our
ancestors had been involved in different ways to nurture and maintain the environment since …