Customer engagement (CE) is a marketing concept that emerged after the new millennium.
Despite flourishing interest on CE among marketing academics and professionals, no …

Misunderstandings about qualitative methods, whether phenomenological or otherwise, are
prevalent in social science research. Such misunderstandings leave researchers, reviewers …

Background Qualitative research approaches are increasingly integrated into medical
education research to answer relevant questions that quantitative methodologies cannot …

Aim The aim of this paper was to discuss how to understand and undertake thematic
analysis based on descriptive phenomenology. Methodological principles to guide the …

Agri-food value chain is an area of significant importance because of providing sustainable,
affordable, safety and sufficient food, feed, fibre and fuel to consumers, it is critical to ensure …

This paper is an illustration of the application of a hermeneutic phenomenological study. The
theory of meaning and interpretation, drawing on philosophical hermeneutics and the work …

The emerging phenomenon of platformization has given rise to what has been termed"
platform society,“a digitally connected world where platforms have penetrated the heart of …

The onset of the COVID-19 pandemic has seen the implementation of unprecedented social
distancing measures, restricting social interaction and with it the possibility for conducting …

As qualitative research becomes increasingly recognized and valued, it is imperative that it
is conducted in a rigorous and methodical manner to yield meaningful and useful results. To …

Technologies associated with online learning have led to many new feedback practices and
expanded the meaning of feedback beyond the traditional focus on instructor comments, but …