Using gamification in education: Strategies and impact
NP Ananda, FT Rahmah… - Hipkin Journal Of …, 2024 - ejournal-hipkin.or.id
In this digital era, education is the main basis that supports people's skills in facing future
technological developments. Shifting learning dynamics requires innovation that can …
technological developments. Shifting learning dynamics requires innovation that can …
Mobile advergame: analysis of flow, attitudes and competitor trait as the moderating variable
S Hartini - International Journal of Mobile Learning and …, 2020 - inderscienceonline.com
The focus of this study will be on mobile advergame as the communication media of online
marketing. Mobile advergame is a video game which in some ways it contains an …
marketing. Mobile advergame is a video game which in some ways it contains an …
[PDF][PDF] FLOW EXPERIENCE AS A PREDICTOR OF BRAND ATTITUDE AND PURCHASE INTENTION IN ADVERGAMING: THE MODERATING ROLE OF eWOM
I Lubbe - EMCB 2023 CONFERENCE PROCEEDINGS, 2023 - researchgate.net
Advergaming, a combination of advertising and gaming, is an effective marketing tool that
engages consumers and enhances brand knowledge and attitudes. Advergames offer …
engages consumers and enhances brand knowledge and attitudes. Advergames offer …