Fear and loathing in populist campaigns? Comparing the communication style of populists and non-populists in elections worldwide

A Nai - Journal of Political Marketing, 2021 - Taylor & Francis
Populists are often described as using a more aggressive, offensive, and anxiety-fuelled
rhetoric than non-populists. Yet, little systematic evidence exists that this is the case. This …

Negativity, emotionality and populist rhetoric in election campaigns worldwide, and their effects on media attention and electoral success

J Gerstlé, A Nai - European Journal of Communication, 2019 - journals.sagepub.com
Very little is known in broad comparative terms about the nature and content of election
campaigns. In this article, we present the first systematic and comparative assessment of the …

Polarized populists: Dark campaigns, affective polarization, and the moderating role of populist attitudes

A Nai, J Maier - American Behavioral Scientist, 2024 - journals.sagepub.com
We investigate the antecedents of affective polarization in the American public, and focus
specifically on the driving role of exposure to darker forms of campaign communication …

The fleeting allure of dark campaigns: Backlash from negative and uncivil campaigning in the presence of (better) alternatives

P Mendoza, A Nai, L Bos - Political Communication, 2024 - Taylor & Francis
More aggressive campaigning styles focusing on criticizing opponents (negativity) or using
inappropriate language to vilify opponents (incivility) tend to be disliked by voters, and …

Mediatized Campaign Attacks Fuel Affective Polarization if Perceived as Negative: Experimental Evidence with American Voters.

A Nai, J Maier - International Journal of Communication …, 2023 - search.ebscohost.com
There is mounting evidence in the United States and worldwide that highlights a widespread
and deepening" principled dislike" between partisan groups. Stemming from group identity …

From bonus to burden: The cost of ruling from a new (s) perspective

G Thesen, C GREEN‐PEDERSEN… - European Journal of …, 2024 - Wiley Online Library
Studies have repeatedly documented the cost of ruling: governing parties generally suffer
electoral defeats. We approach this empirical law of political science from the perspective of …

Attacks and issue competition: Do parties attack based on issue salience or issue ownership?

Ž Poljak, HB Seeberg - Political Communication, 2024 - Taylor & Francis
Various studies have been devoted to explaining the conditions under which parties engage
in attack behavior. However, the existing literature has overlooked the issues on which …

Patterns of Polarizing Communication During COVID-19: Emotionality, Incivility, Conflict, and Negativity in Facebook Posts of Government and Opposition Leaders

A Kluknavská, A Macková - International Journal of Communication, 2024 - ijoc.org
Contemporary politics has been filled with increasing political disagreements beyond
opinion contestation essential for democratic competition. This study examines the …

[PDF][PDF] Emotional dynamics of populism and its non-populist alternatives: Discussing the role of compassion and pride

P Wawrzyński, J Marszałek-Kawa - Polish Political Science …, 2022 - bibliotekanauki.pl
The paper discusses populist appeals to emotions in political communication, considering
their role in the proliferation of political polarisation and radicalisation. Revisiting the …

Media Coverage, Advertising, and Electoral Volatility: The Crucial Role of Party Competence

A Petitpas - Political Communication, 2024 - Taylor & Francis
This paper aims to clarify the mechanism linking media coverage and advertising to
electoral volatility. It is argued that the link is indirect rather than direct: Parties' …