Although “evidence” is often used as an important argument in persuasive health
campaigns, it remains unclear what type of evidence has the strongest impact on particular …

Narrative is the basic mode of human interaction and a fundamental way of acquiring
knowledge. In the rapidly growing field of health communication, narrative approaches are …

This study differentiates the roles of telepresence and transportation, the two widely cited
processes underpinning an immersive media viewing experience, in the context of virtual …

This completely revised second edition of the best-selling text presents an up-to-date,
comprehensive introduction to persuasive communication and attitude change. Employing …

PREFACE it; as one example, subcultures are represented by the different methodologies
that researchers use to study communication, such as experimental, survey, textual analysis …

The study of narrative persuasion has increased dramatically in the past decade. Whereas
much of this research focuses on story and character involvement, the role of emotion—and …

Background and Aim. Gamification is growing in popularity in education and workplace
training, but it is unclear which game elements are conducive to learning. The theory of …

This paper examines the role of culture as a factor in enhancing the effectiveness of health
communication. We describe culture and how it may be applied in audience segmentation …

Two experiments investigated the idea that individual differences in need for affect are
critical for narrative persuasion. Need for affect, that is, the disposition to approach emotions …

Abstract Educational Environmental Narrative (EEN) games in Virtual Reality (VR) provide
rich, high-fidelity environments that provide a fully immersive and interactive storytelling …