In light of the current pandemic of Covid-19, E-commerce and physical stores (brick and
mortar) have been impacted a lot. Facebook and Instagram means of social media however …

With the explosive popularity of Facebook as a social media, there has not been much
research that examines Facebook marketing and its implications for businesses. This paper …

75 Jermsittiparsert P1272 2019R.docx Page 1 International Journal of Innovation, Creativity
and Change. www.ijicc.net Volume 5, Issue 2, Special Edition, 2019 1272 Determinants of …

Purpose The purpose of this paper is to understand how a company could improve public
engagement on social media (SM) analysing the case of Alento, which is a human …

Targeted advertising is a key characteristic of online as well as traditional-media marketing.
However it is very limited in outdoor advertising, that is, performing campaigns by means of …

(57) ABSTRACT A content delivery system using social affine targeting may include a device
that determines, based on presence infor mation received from mobile devices, users in a …

Customer reviews and recommendations for products are provided by almost all e-business
platforms, supporting consumers when shop** on the web. Mobile and ubiquitous …

Havayolu şirketlerinin dijital pazarlama çalışmalarının yolcu satın alma davranışlarını
üzerindeki etkisinin incelenmesi bu çalışmanın ana konusunu oluşturmaktadır. Havayolu …

User profiling is commonly used to support personalization as well as to enhance usability of
software systems by automatically adapting to the needs and preferences of their users. This …

Growth in the use of mobile commerce services (MCS) as an enabler to conduct business
more effectively has been phenomenal. Technology acceptance model (TAM) has been …