Green supply chain management in hotel industry: A systematic review

M Alreahi, Z Bujdoso, LD Dávid, B Gyenge - Sustainability, 2023 - mdpi.com
Green supply chain management (GSCM) has proven itself to be pivotal, including in the
hospitality and hotel industries. Additionally, organizations cannot become eco-friendly …

Industrial artificial intelligence, smart connected sensors, and big data-driven decision-making processes in Internet of Things-based real-time production logistics

R Davis, M Vochozka, J Vrbka, O Neguriţă - … , Management and Financial …, 2020 - ceeol.com
Employing recent research results covering Internet of Things-based real-time production
logistics, and building our argument by drawing on data collected from Catapult, Deloitte …

Industry 4.0 production networks: Cyber-physical system-based smart factories, real-time big data analytics, and sustainable product lifecycle management

C Horick - Journal of Self-Governance and Management …, 2020 - ceeol.com
This article presents an empirical study carried out to evaluate and analyze Industry 4.0
production networks. Building my argument by drawing on data collected from AMG World …

Purchase intention based on the brand value of pharmacies in a locality of the Peruvian Highlands

R Huerta-Soto, H Ramirez-Asis, KPJ Mukthar… - … Conference on Business …, 2022 - Springer
The aim of this research was to identify the relationship between brand value and purchase
intention in pharmacies in the city of Huaraz, 2021. The type of study that was applied was …

Analysis of internal marketing communication tools of a selected company in industry 4.0 using McKinsey 7S analysis

J Michulek, A Križanová - Management Dynamics in the Knowledge …, 2022 - ceeol.com
Nowadays, many companies are aware of the fact that if they can meet the employees'
requests, provide them with sufficient information and quality working conditions, their work …

Problematic smartphone use severity: Behavioral addiction, psychiatric symptoms, and pathological personality traits

J Scott, A Pera, K Valaskova, J Horak… - Review of Contemporary …, 2020 - ceeol.com
The aim of this paper is to synthesize and analyze existing evidence on problematic
smartphone use severity. Using and replicating data from ExactTarget, Insights West & …

Self-determination theory as mediator in the nexus of gamification and customer purchasing behaviour

L Gajanova, M Radišić - SHS web of conferences, 2021 - shs-conferences.org
Gamification in marketing can be understood as the use of game mechanisms to motivate
customers and encourage them to behave in a specific way and interact in some activities or …

The Influence of Rebranding on Brand Value Within Cosmetic Industry Sector: Mediating Role of Value Engineering

TN Hashem - Journal of Law and Sustainable Development, 2023 - ojs.journalsdg.org
Introduction: Rebranding became a marketing strategy for many organizations now.
Cosmetics organizations are adopting rebranding strategy in order to increase the reach for …

Courtship practices, romantic relationship initiation, and mate selection in the online dating environment

E Dobson-Lohman - Journal of Research in Gender Studies, 2020 - ceeol.com
This paper analyzes the outcomes of an exploratory review of the current research on
courtship practices, romantic relationship initiation, and mate selection in the online dating …

[PDF][PDF] Gamification in marketing–A fad of current times?

L Gajanova - Economic and Social Development: Book of …, 2020 - researchgate.net
Games can use effective methods to motivate players to achieve the best possible results. It
is no surprise, then, that this philosophy began to be used in other areas as well. And this is …