Purpose The growing service sector has experienced several revolutions that have
transformed the way services are created and delivered. In parallel, services increasingly …

Sitti Raihanun, as a female cleric in Lombok, West Nusa Tenggara, plays a pivotal role in the
establishment of prominent Islamic educational institutions in the 21st century. This study …

The characteristics of enduring corporate heritage brands often include remarkable, but
fluctuating histories. The current article presents a longitudinal, retrospective study of two …

As a research toolkit grounded in the philosophy and practice of critical analysis, critical
'historical research method'(critical HRM) can help explain marketing-related phenomena …

Method. Citations to two prominent field manuals were retrieved using Scopus; full-texts
were obtained for analysis. Analysis. Descriptive statistics and qualitative content analysis …

Using an historical analysis approach, this paper deepens understanding of the connections
between Layton and Domegan's (2021) prescriptive supply systems and the emerging …

In this article, we call for increased focus on the historicity of corporate heritage brands,
emphasizing that perceptions of the past in the present do change as time goes by. Building …

General marketing scholars have advocated for historical research since the 1980s, leading
to a substantial increase in history-based marketing articles. With general marketing …

Purpose–The paper develops a conceptual framework for assessing value-creating service
ecosystems that contains four core dimensions: medium, meaning, usage, and network. Its …

Corporate failure is the subject of considerable academic debate since the 1960s. Failure in
the retail sector receives less attention however. This paper addresses the notion of blame …