Recent research in the marketing literature has explored the use of artificial intelligence in
harnessing consumer information, providing researchers and businesses with strategic …

The purpose of this article is to identify main research areas in health tourism in scientific
research. The data used in this analysis span from 2000 to 2022, was retrieved from the …

Although virtual reality (VR) technology has been increasingly applied in the tourism
industry, improving the VR experience of tourists remains a challenge. Based on two …

This study aims to investigate the influence of environmental and non-environmental factors
on tourist satisfaction in halal tourism destinations in West Sumatra. The environmental …

Abstract The Amazon Alexa app is one of the most widely used voice assistant apps to
manage customer information-seeking behavior and voice shop**. It provides …

Managing ecotourism through appropriate zoning is critical for land use planning. This study
is the first to integrate a geographic information system (GIS) with a Fuzzy-Analytic Hierarchy …

Customer value research consists of two main streams, with broad recognition in tourism
literature: value dimensions (intra-variable perspective) and relationships among value …

This study aims to present explicit findings from an internal perspective, namely the
interaction patterns of marketing communication between pentahelix elements and testing …

The advent of the metaverse has unveiled new promises for the retailing industry, yet little
empirical research has explored the factors influencing consumer adoption intention in this …

This fully updated edition responds to themes emerging over the decade since publication of
the first edition and transmits the content into the 2020s. The themes include technological …