Neuromarketing Unveiled: Decoding the Science Behind Consumer Choices

A Singh, A Singh, RC Hooda - Neuromarketing's Role in Sustainable …, 2025 - igi-global.com
This treatise elucidates the emergent discipline of neuromarketing, a confluence of
neuroscience and marketing, dedicated to unraveling the cerebral underpinnings of …

Multimodal Assessment of Expertise in AR-Guided Psychomotor Tasks

S Yoo, C Harteveld, N Wilson, K Jona… - Authorea …, 2025 - techrxiv.org
To support the promise of personalized augmented reality (AR) scaffolding mechanisms that
adapt in real-time to the user's demonstrated proficiency, we must be able to first assess …

Neurofinance Revolution: Emerging Technologies and Future Trends at the Intersection of Neuromarketing and Sustainable Finance

S Ahirwar, M Singh - Neuromarketing's Role in Sustainable Finance, 2025 - igi-global.com
The convergence of neuromarketing and sustainable finance presents a groundbreaking
opportunity to reshape consumer behavior and ethical investment practices …

The Role of Education in Financial Literacy and Environmental Awareness Through Sustainable Finance and Neuromarketing Strategies

M Singh, S Gupta - Neuromarketing's Role in Sustainable Finance, 2025 - igi-global.com
This paper explores the intricate dialectic between education, financial literacy, and
environmental awareness, contextualized within the expansive domain of sustainable …