[PDF][PDF] Enhancing SMEs' leader and business resilience towards digital marketing engagement during COVID-19 pandemic
K Yawised, D Apasrawirote… - The 16th National and …, 2021 - researchgate.net
The purpose of this paper is to investigate the characteristics of business leaders and
business resilience concerning digital marketing engagement. The sample group consisted …
business resilience concerning digital marketing engagement. The sample group consisted …
Investigating factors influencing the intention of social media adoption by a perspective of SMEs during COVID-19 pandemic
D Apasrawirote, K Yawised - วารสาร การ จัดการ ธุรกิจ มหาวิทยาลัย …, 2022 - ojs.lib.buu.ac.th
Using 412 respondents based on a questionnaire collected data from Small and Medium
Enterprises (SMEs) located at lower Northern of Thailand with the aimed at to figure out the …
Enterprises (SMEs) located at lower Northern of Thailand with the aimed at to figure out the …
[PDF][PDF] The Role of Digital Marketing Technology Assimilation by SMEs
D Apasarawirote, K Yawised - researchgate.net
This study investigates factors related to the degree of Digital Marketing Technology (DMT)
assimilation by Small and Medium Enterprises (SMEs). This study also proposed a …
assimilation by Small and Medium Enterprises (SMEs). This study also proposed a …