This research uses sensemaking theory to explore how emerging blockchain technology
may transform supply chains. We investigate three research questions (RQs): What are …

The aim of this research is to investigate the influence of brand attitude (BAtt) and electronic
word-of-mouth (eWOM) on the willingness of customers to pay premium prices (WTPp) in the …

Purpose Online technologies have, in recent times, revolutionized the process of
relationship building between firms and their customers. Nonetheless, there is a limited …

Purpose This study aims to synthesize the current literature and present a definition of future
smart banking services known as “metaverse banking” as well as to discuss its future …

A literature review showed that finance is a driver of sustainability. However, to achieve
sustainability through finance, it is necessary to rebuild and adapt the financial system to the …

The adoption of digital communications, facilitated by Internet technology, has been among
the most significant international business developments of the past 25 years. This article …

Purpose–The purpose of this paper is to propose a reliable and valid integrative scale for
online relationship quality based on both the relationship marketing and electronic …

Purpose The study focuses on the core issue faced by bankers on how to retain existing
customers who have encountered an e-service failure and who are skeptical about the …

Las relaciones comerciales desde el paradigma del marketing relacional propician los
intercambios de conocimiento y por ende la innovación. En este sentido, el propósito del …

Despite sustainable aviation fuel (SAF) provides a viable option to decarbonise global
aviation, the fuel transition to the commercial level is stagnant. Our paper investigates the …