The current study extends the investigation of online relationship building by examining how
Fortune 500 companies use the popular social network site Twitter to facilitate dialogic …

Web 2.0 and the social networks have changed how organizations interact with their publics.
They enable organizations to engage in symmetric dialogic communications with …

During times of public crises, governments must act swiftly to communicate crisis information
effectively and efficiently to members of the public; failure to do so will inevitably lead …

People engage in communication on Facebook via three behaviors—like, comment, and
share. Facebook uses an algorithm that gives different weight to each behavior to determine …

This study examined how both nonprofit and for-profit organizations use Twitter, a social
media platform, to establish a dialogic relationship with their publics. Specifically, the study …

The rapid diffusion of “microblogging” services such as Twitter is ushering in a new era of
possibilities for organizations to communicate with and engage their core stakeholders and …

Social media provide numerous possibilities for consumers and other stakeholders to voice
their complaints about organizations in public. While this can damage the reputation of an …

Value changes and the rapid emergence of media innovations (internet, social web) in
society lead to an institutionalization of crisis communication, in which especially new media …

Social networking applications such as Facebook, Twitter, and Crowdrise offer new ways for
nonprofits to engage the community in fundraising efforts. This study employs data from …

Social media might represent the greatest social innovation/revolution in the history of
communication, fundamentally altering how humans communicate, and the practice of …