Purpose Despite its volume, the academic research on the impact of electronic word of
mouth (eWOM) on tourism and hospitality consumer behaviour is fragmented and largely …

E-commerce live streaming has become a popular emerging trend worldwide. However, as
an obstacle to consumer decision-making, product uncertainty is still a concern in e …

Online shop** is increasingly becoming people's first choice when shop**, as it is very
convenient to choose products based on their reviews. Even for moderately popular …

In the online retail market, consumers' uncertainty about products caused by the physical
separation between consumers and products has long been an obstacle. In recent years …

The business case for investing in online reputation has received increasing scrutiny in
recent years. This study identifies the business value of consumer reviews and management …

This study extends literature on e-commerce trust and repurchase intentions by exploring
the role of swift guanxi and the perceived effectiveness of institutional mechanisms (PEEIM) …

Online reviews are changing the way that consumers shop and firms respond to consumer
feedback. Viewed more broadly, online reviews are a type of information flow altering the …

Understanding the determinants of consumers' willingness to pay (WTP) is an important
challenge especially for practitioners. This study evaluates the effect of external information …

Purpose The purpose of this paper is to develop and test a model of the uncertainties and
benefits influencing the repurchase intentions of buyers in cross-border e-commerce …

Online user reviews constitute a new element of the marketing communication mix that can
significantly affect product sales. A general consensus holds that positive user reviews …