The effectiveness of recommendation systems is pivotal to user engagement and
satisfaction in online platforms. As these recommendation systems increasingly influence …

This research endeavors to forecast the impact of internal marketing on cultivat-ing
entrepreneurship spirit and organizational commitment (KO) and diminish-ing turnover …

Marketing effectiveness evaluation is crucial for creating a marketing strategy that delivers a
competitive advantage; however, it is a challenging process for organisations. A …

This study takes the annual data of Shaanxi Western Mineral Energy Development Co. to
analyze the impact of digitalization and green finance on the transformation of mineral …

The current financial environment is characterized by frequent innovations and complex
financial products and services and this poses particular challenges for agribusiness …

The knowledge economy, fostered by knowledge-based innovation, has been linked to
entrepreneurial and economic success, especially in OECD countries. Studies have shown …

The study reported here examined the relationship between knowledge inertia and R&D
team creativity by focusing on the mediating effect of cognitive conflict with direct and …

Environmental and market factors play an essential role in sha** the evaluation of the
strategy and performance of organizations as well as moderating these relationships. This …

This study explores the perspective of Thirukkural, a well-known work of human thinking, on
decision-making models in business leadership. The aim is to understand how Thirukkural …

The brand, as a relational capital segment, represents the intangible assets of the company.
Not only influencing the company performance, the value of the brand determines the future …