Even though environmental values and sustainable branding have garnered much attention
in the B2C context, B2B contexts remain relatively less explored. This study introduces a …

Purpose The objective of this instrumental case study is to investigate issues impacting
capability development/transformation with respect to student entrepreneurs' aspirations to …

Purpose Green innovation and green acquisition are key green marketing strategies. This
paper aims to explore and compare the drivers of green acquisition and green innovation …

Purpose This study aims to explore the interplay between resource stewardship, relational
connectedness and value co-creation in business-to-business (B2B) marketing, addressing …

Indonesia, a country rich in natural and human resources, has significant potential for
inclusive and sustainable development. The implementation of corporate social …

The modern pharmaceutical industry must be sustainable since (global) demand is greater
than ever and its environmental footprint is massive. The purpose of this chapter is to …

The attempt to improve the quality of human life can be instilled in the educational
environment to realize environmental sustainability. This study aims to analyze the industrial …

The production systems of the 21st century in agriculture, agribusiness and industry are
derived from industrial and green revolutions. The economy based on fossil and mineral …

Idea generation (IG) is critical for innovation and maintaining a competitive edge in today's
fast-paced global market, where generating novel and valuable ideas is fundamental to a …

The modern pharmaceutical industry must be sustainable since (global) demand is greater
than ever and its environmental footprint is massive. The purpose of this chapter is to …