This paper explores how the combination of artificial intelligence, simulation, and e-
collaborative (AISEC) tools can support accessibility in analytics courses within higher …

Marketing and advertising are two of the many industries that are significantly impacted by
rapid advancements in artificial intelligence (AI). With the launch of Sora, AI has changed the …

This research presents a novel model, AIEd Bloom's taxonomy, which integrates artificial
intelligence (AI) technologies with Bloom's taxonomy for learning objectives. The model …

The advent of artificial intelligence (AI) has revolutionized service marketing, offering
unprecedented opportunities to enhance customer engagement and experience. This …

Artificial intelligence (AI) has revolutionized various aspects of teaching and learning in
higher education, with the potential to significantly enhance learning experiences …

In recent years, the integration of artificial intelligence (AI) in education has collected
significant attention due to its potential to revolutionize learning experiences and support …

Using a pre-post design, this study investigated an educational sustainability initiative's
impact on ethical decision-making, science motivation, and classroom environment …

Distributors must match rising consumer expectations while optimising operational efficiency
in a fast-changing, competitive industry. A strategic method to empower distributors is …

This chapter examines the transformative impact of generative AI in higher education,
focusing on its applications, benefits, and challenges. Through a systematic analysis of 31 …

Abstract Integrating Artificial Intelligence (AI) with sustainable marketing provides a
transformative approach to fostering responsible business practices. This examination …