The African continent has a long history of branding, which has so far been scarcely
documented. The aim of this chapter is to explore the history of branding in Africa from the …

The theme of Phd thesis covers definition and interpretation of ethics and integrated
marketing communications through ethics application in different marketing spheres, starting …

Tema doktorske disertacije pokriva definisanje i tumačenje etike i integrisanihmarketinških
komunikacija kroz prizmu aplikacija etičkih principa u različitimmarketinškim sferama …