In order to take advantage of the potential offered by the medium of virtual reality (VR), it will
be essential to develop an understanding of how to maximize the desirable experience of …

Virtual reality (VR) started about 50 years ago in a form we would recognize today [stereo
head-mounted display (HMD), head tracking, computer graphics generated images] …

Virtual reality (VR) and augmented reality (AR) technologies are having a profound impact
on a variety of marketing practices and are attracting increasing attention from marketing …

The concept of presence, or “being there” is a frequently emphasized factor in immersive
mediated environments. It is often assumed that greater levels of immersive quality elicit …

The term immersion continues to be applied inconsistently within and across different fields
of research connected with the study of virtual reality and interactive media. Moreover …

Virtual reality (VR) environments are increasingly being used by neuroscientists to simulate
natural events and social interactions. VR creates interactive, multimodal sensory stimuli that …

In this paper, I address the question as to why participants tend to respond realistically to
situations and events portrayed within an immersive virtual reality system. The idea is put …

Linking back to, the present approach conceptualizes and empirically examines viewers'
parasocial interaction experience with a TV performer. Causes and outcomes of parasocial …

Virtual reality (VR) provides the capability to train individuals to deal with complex situations
by immersing them in a virtual environment. VR-based training has been used in many …

Owing to advances in neuroimaging technology, the past couple of decades have witnessed
a surge of research on brain mechanisms that underlie human cognition. Despite the …