Using the social psychology theory of elaboration likelihood model (ELM), we present a
conceptual model of persuading consumer attitudes through virtual and augmented reality …

Perception of disability is an important construct affecting not only the well-being of
individuals with disabilities, but also the moral compass of the society. Negative attitudes …

The current study aims to predict consumer's green hotel visit intention by measuring the
effect of values (biospheric, egoistic and altruistic) and ascribed responsibility on attitude …

Purpose Nowadays, understanding green consumers has become very critical given its
implications for marketers to understand and communicate green purchase patterns on the …

Road freight transportation (RFT) has received significant attention from the government,
industry, and academia because of its high energy consumption and carbon emissions. To …

Abstract The United Kingdom's approach to encouraging environmentally positive behaviour
has been three-pronged, through voluntarism, incentives and regulation, and the balance …

Job attitudes research is arguably the most venerable and popular topic in organizational
psychology. This article surveys the field as it has been constituted in the past several years …

We investigated the impact of environmental transformational leadership (ETL) on pro-
environmental behavior (PEB) of employees in Kazakhstan. The study also examined the …

Traditional research in leadership has largely relegated followers to the role of passive
recipients or, at best, moderators of leader influence and behaviors. However, recent work in …

The Theory of Planned Behaviour (TPB) has received considerable attention in the
literature. The present study is a quantitative integration and review of that research. From a …