Consumers' decision-making process on social commerce platforms: Online trust, perceived risk, and purchase intentions
This study enhances the existing literature on the role of trust and online perceived risk in
sha** consumer purchase decision-making in social commerce. The aim of this article is …
sha** consumer purchase decision-making in social commerce. The aim of this article is …
Three decades of customer value research: paradigmatic roots and future research avenues
The last three decades have witnessed a resurgence of research on the topic of customer
value. In search of a comprehensive integration and analysis of this research—including …
value. In search of a comprehensive integration and analysis of this research—including …
[HTML][HTML] Trust and loyalty in building the brand relationship with the customer: empirical analysis in a retail chain in northern Brazil
The purpose of this article is to analyze the relationship between a brand's trust in consumer
decisions and its maintenance over time in a retail chain in northern Brazil known as Bemol …
decisions and its maintenance over time in a retail chain in northern Brazil known as Bemol …
Untying the influence of advertisements on consumers buying behavior and brand loyalty through brand awareness: the moderating role of perceived quality
Consumer buying behavior is an important aspect in every marketing strategy to produce
maximum output from the market. This study aims to determine how advertisement affects …
maximum output from the market. This study aims to determine how advertisement affects …
AI technology and online purchase intention: Structural equation model based on perceived value
J Yin, X Qiu - Sustainability, 2021 - mdpi.com
(1) Background: AI technology has been deeply applied to online shop** platforms to
provide more accurate and personalized services for consumers. It is of great significance to …
provide more accurate and personalized services for consumers. It is of great significance to …
The role of social media elements in driving co-creation and engagement
Purpose The purpose of this paper is to develop and empirically test a research model
examining the impact of five social media marketing (SMM) elements–entertainment …
examining the impact of five social media marketing (SMM) elements–entertainment …
The effects of social media brand personality on brand loyalty in the Latvian banking industry: The mediating role of brand equity
Purpose The purpose of this paper is to draw upon social information processing theory and
its purpose is twofold. First, it aims to examine the relationship among five brand personality …
its purpose is twofold. First, it aims to examine the relationship among five brand personality …
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Purpose The objective of the paper is to explore the relationship among perceived quality
value, hedonic value, social value, price value, customer engagement and customer-based …
value, hedonic value, social value, price value, customer engagement and customer-based …
The role of green innovation and hope in employee retention
Green innovation is increasingly receiving attention in organisational behaviour and
strategic management literature. However, understanding employee's preferences for …
strategic management literature. However, understanding employee's preferences for …
Antecedents and consequences of consumer hope for digital payment apps services
Purpose This study aims to examine the impact of customer brand value dimensions on
relationship marketing dimensions through consumer hope in the context of digital payment …
relationship marketing dimensions through consumer hope in the context of digital payment …