Although virtual influencers, that is, computer‐generated personas, have been a growing
trend in marketing, we still know very little about their impact on consumers' attitudes and …

Speaking with a non‐native English accent at work is a prevalent global phenomenon. Yet,
our understanding of the impact of having a non‐native accent at work is limited, in part …

The rise of influencer marketing makes YouTube an ideal media platform to implement such
marketing strategies. Many scholars consider the success of YouTube influencer marketing …

Though artificial intelligence (AI) recommendation is a hot topic in recent marketing
research, previous research has shown a convergent tendency for aversion to AI …

Purpose Digitalization in marketing activities has made it easier for people to make
purchase decision. This platform encourages every firm to optimize digitalization as part of …

Prior studies reported mixed results on how consumers respond to broadcasters' physical
attractiveness. To shed new light on this research gap, this study investigates the influence …

Due to cluttering in advertisements, firms are unable to communicate effectively with
potential customers forcing them to use the celebrity endorsement strategy. This paper aims …

Physical appearance influences behavior in a number of environments, yet surprisingly little
is known about the influence of physical attractiveness on the bargaining process. We …

This study empirically examined implicit sources of bias in employment interview judgments
and decisions. We examined two ethnic cues, accent and name, as sources of bias that may …

As the importance of customer engagement gains more and more recognition, it is critical to
study customer engagement strategy in the intensely competitive tourism industry …